Search Engine Optimization (SEO) is the process of improving the visibility of a business website or a webpage in search engines for natural or un-paid search results.
A solid SEO strategy forms the foundation of any long-term online marketing plan. With the ever-changing, dynamic nature of the search marketing industry, it requires a research process for analyzing how the search landscape is changing. Search engines strive to continuously evolve to improve their services and monetisation. Business owners must incorporate an SEO strategy into their marketing mix to attract leads and convert them into sales. Now is the time to start implementating a solid SEO strategy.
Several of the major search engines use formulas, which determine a websites relevance to search keywords and correlate them appropriately. These search algorithms are dynamic and always evolving. We use different methods to accommodate the algorithm evolution, and we can help your business appear in top results across search engines such as Google, Yahoo and Bing. You want your website to be as friendly to the search engines as possible. We tailor the code, internal link structure, images, navigation, page titles, meta keywords and descriptions to get you a better ranking.
Step A Keyword Research - We help you choose the best keywords for your business that meet specific criteria focused on search volume, competition level, and commercial intent. This is a critical step in our SEO services, because the right keywords drive buyers to your site and separate you from the competition. We then make sure your website is optimized for these keywords, including your content and meta tags.
Step B Content Creation - Content creation is time-consuming. Leave it to us! Simply give us approved topics to work with, and we will do the rest. Once original content has been posted to your website, we promote it using social media and online marketing services to help drive even more traffic to your site.
Step C Web Analytics - We will monitor your website traffic and keyword rankings each week to ensure our SEO plan has effective results. You will also receive reports to compare website traffic to business sales.